ALT Balaji: Overview, Features, Subscription, and Popular Shows

Last Updated on October 8, 2021 by Gowtham

Are you tired of binge-watching the same shows on TV and online? Dim the lights, cover yourself with a warm comforter, and get ready to watch brand new original and exclusive shows/stories written by critically acclaimed writers, and directed by award-winning directors, only on ALT Balaji!

What is ALT Balaji? And how did the platform manage to have 1.2 million paid subscriptions in its debut year? After conquering the world of television, Ekta Kapoor and Balaji Telefilms were all set to claim their throne in the digital entertainment space with their recently launched OTT platform.

This OTT platform is an ad-free subscription-based video-on-demand app delivering a plethora of original, premium, and fresh web series.


This article will give you all the relevant information about ALT Balaji, starting from an overview, main features, content bank, subscription prices, languages, popular shows, and movies, and more.


On April 16, 2017, Balaji Telefilms took a big business swing by entering the digital world and launching an OTT platform for its Indian audience scattered worldwide.

ALT Balaji was launched with a vision to create original TV shows for its Indian audience. The platform promised to offer 250+ hours of original and exclusive content to its subscribers. After the first year of its existence in the Indian digital world, it had over 1.2 million paid subscribers and 800 million minutes of content watched.

Let us read more about its journey.

What is ALT Balaji, and How Is It Different from Other OTT Platforms?

ALT Balaji is a video-on-demand app offering never seen shows before! With stories from different worlds and genres, the platform has products for just about everyone. It doesn’t matter if you are a youngster, a working professional, or a homemaker – Balaji Telefilms have got you covered.

One of the key differentiators between ALT Balaji and other OTT platforms is its pricing strategy. Balaji Telefilms chose to go ahead with cost-effective pricing for its OTT platform. This attracted subscribers who found Netflix and other premium OTT platforms expensive.

Secondly, it offers a sizable, unique library of original Indian shows, which helps them get comparatively more Indian subscriptions.

Thirdly, subscribers can access the platform across 32 different interfaces ranging from smartphones, laptops, desktops, tablets, game stations to internet-ready television!

Lastly, ALT Balaji’s content bank also includes 100+ hours of kids’ content and urban regional shows in Hindi, Bengali, Marathi, Tamil, Punjabi, and many more languages.

All in all, Balaji Telefilms’ OTT platform has smartly secured its niche spot in the digital landscape, between the high-brow content on Netflix and the fare one we usually see on the Indian television.

Using ALT Balaji

Using ALT Balaji is fairly straightforward. Subscribers can follow the below steps and start on to exploring the shows of their choice:

  1. Install the application on your device: Once you install the application, it opens up with a simple interface.
  2. Browse through all the genres: All the genres ranging are listed from top to bottom to help subscribers explore the content bank.
  3. Pay and enjoy binge-watching: Before you can start watching your favorite shows, you will need to sign up and buy a subscription pack.

Inside ALT Balaji Content Bank: Movies and Shows, Kids’ Content

ALT Balaji content bank ranges from comedy, drama, and romance to thriller, mystery, and crime. You can find some never-seen-before shows/web series written by critically acclaimed writers, starring popular Indian celebrities, and directed by award-winning directors.

The company brags all the newest hits from famous Bollywood artists, including Akshay Kumar, Imran Khan, Sonakshi Sinha, Sunny Leone, Emraan Hashmi, John Abraham, and others. You can enjoy a wide range of awesome Bollywood movies featuring everything from the movies of the golden era to recent blockbusters.

ALT Balaji also has an incredible collection of shows for kids that includes popular and original characters in animation and live-action. These shows will fit in for both fun and learning.

If you want to check something for youngsters, then don’t miss out on good shows like:

  • Happy Lucky Ki Katti Batti,
  • Moe Doe: The Frenemies, Nursery Rhymes, and
  • Ding Dong Bell L-O-L

You will also get access to licensed kids’ shows like Mademoiselle Zazie, Little Krishna, and Shuriken School.

ALT Balaji Subscription Prices

Moving from an ALT Balaji free account to a paid subscription comes with a bundle of privileges. You get access to every episode of every show on the platform. Additionally, subscribers can also download shows to watch later. Yes, you can enjoy the perks of being offline. Lastly, the services can be shared on five (5) different devices simultaneously.

Their subscription packs are neatly customized. Customers can choose from three (3) streaming membership packs:

  • Rs. 100 for 3 months;
  • Rs. 180 for 6 months; or
  • Rs. 300 for 12 months.

Customers can make payments via a major credit card or even PayPal.

ALT Balaji subscriptions renew automatically unless users turn off the Auto-Renew feature from their account at least 24 hours before the end of your subscription period.

After purchasing a subscription, users can go to ‘Account Setting’ and manage their subscription/ turn off auto-renewal.

Subscriptions can also be canceled at any point in your subscription period; however, you will not get refunded.

How to Subscribe to ALT Balaji?

You can follow below simple steps to subscribe to ALT Balaji:

  1. Visit Google Play Store or iOS App store.
  2. Search for ‘ALTBalaji’ in the search box.
  3. Click on ALT Balaji install.
  4. Voila! You can now stream your favorite ALT Balaji web series, movies, and more.

Does ALT Balaji Offer Free Trials?

Yes, it does. However, it’s not an all-access pass. You may sign up with your email and watch three (3) episodes per original show for free, post which you will need a paid subscription.

On Which Devices Can I Use ALT Balaji?

ALT Balaji is available across 32 different interfaces for its subscribers. Its content bank is available on mobile and tablet devices (Apple iPhone, Apple phone, Android phone, Android tablet), Web browser (Desktop Browser), Android TV, and Windows (Windows PC, Windows Mobile, Windows tablet).

ALT Balaji Language Preferences

ALT Balaji covers most of the major bases. Many shows offer support for Hindi, Bengali, Gujarati, Tamil, Punjabi, and many more languages.

Here is a list of binge-worthy shows released by the ALT Balaji since its inception.

  1. Baarish

    IMDb rating: 8.3/10

    Released in 2019, Baarish is a romantic drama that portrays the love tale of two individuals coming from different social and financial backgrounds. It is written by Aayush Agrawal and directed by Nandita Mehra, starring Sharman Joshi and Asha Negi in the lead role.

  2. Who’s Your Daddy?

    IMDb rating: 7.3/10

    Released in 2020, Who’s Your Daddy is a comedy-drama that revolves around a DVD business of renting adult films. Soggy’s business leads to exciting developments in his adult life.

  3. Kehne Ko Humsafar Hain

    IMDb rating: 8.2/10

    Released in 2018, Kehne Ko Humsafar Hain depicts the story of a middle-aged married man who is torn between responsibilities, choices, and personal needs. The show stars Ronit Roy, Mona Singh, and Gurdeep Kohli.

  4. It Happened In Calcutta

    IMDb rating: 7.0/10

    Released in 2020, It Happened in Calcutta is a Romcom based in Calcutta’s 60s-70 eras. The show is complete with jazzy music, polka dot dresses, and frill sleeves. It has ten (10) episodes that are of 15-30 minutes each.

  5. Class of 2020

    IMDb rating: 7.1/10

    Released in 2020, Class of 2020 is an age teen drama show revolving around adolescents dealing with dark issues such as drugs, peer pressure, and anxiety in school. The show has been produced by Vikas Gupta and directed by Aarambhh M Singh.

  6. Mentalhood

    IMDb rating: 7.1/10

    Released in 2020, Mentalhood addresses motherhood-related issues such as domestic abuse, child sexual molestation, etc. The show stars acclaimed actress Karishma Kapoor, Dino Morea, Sandhya Mridul, Shilpa Shukla, Shruti Seth, and Tillotama Shome.

  7. Code M

    IMDb rating: 7.3/10

    Released in 2020, Code M is an action thriller that will keep you nail-bitings until the end. The plot twists keep viewers second-guessing until the finale. The show is also bundled with some melodious OSTs like ‘Woh Din Yaad Aande Ne’ and ‘Fauj Ki Dahaad.’

  8. Hum Tum And Them

    IMDb rating: 7.9/10

    Released in 2019, the ‘Hum Tum And Them’ show spins around the message that love can happen time and again and raises important questions about love. The series is loaded with melodious tracks like ‘Kuch Is Tarah’, ‘Naina Matwaale’ and ‘Teher Jaa Dill.’

  9. Broken But Beautiful

    IMDb rating: 8.7/10

    Released in 2018, Broken But Beautiful earned much popularity due to its soft yet unique love story. The show is bundled with hit OSTs like ‘Ye Kya Hua’ by Shreya Goshal, ‘Teri Hogaiyaan’ by Vishal Mishra, and ‘O Saajna’ by Akhil Sachdeva.

ALT Balaji Customer Care Support

Customers can write to for support-related queries. However, in case you want to file a claim or lodge a complaint in relation to any Alt Balaji Content, please write to

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